Why is fbclid Important for Digital Marketing?
In today's digital era, understanding where your traffic originates is pivotal. With the fbclid parameter, businesses can differentiate clicks coming directly from Facebook, aiding in accurate ROI calculation for ad campaigns, and gaining insights into user preferences and behavior.
fbclid's Potential Impact on Web Performance Metrics
Just like any other query parameter, fbclid's introduction to a URL can potentially affect certain website performance metrics, notably TTFB. Misconfigurations in caching systems, especially when considering platforms like WordPress or CDN services, might inadvertently lead to a slower TTFB due to the dynamic nature of the fbclid value. It's essential to configure such systems to either ignore or aptly process these parameters, ensuring optimal website performance.
Is fbclid saved as cookie?
If the url we are accessing has an fbclid parameter and the website we access has initialiased Meta Pixel - the Pixel will save the fbclid to a _fbc cookie of page domain. The cookie is later accessible by Meta Pixel. It's saving version, creation time and the fbclid from the url generated by Meta when exiting their social media.
Monitoring Web Performance with fbclid in Action
To truly grasp the real-world implications of the fbclid parameter on your site's performance, one should make use of dedicated tools that evaluate metrics like TTFB. Analyze your website's performance with fbclid in effect at tools.mpress.cc.
