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What is the epik query parameter?

Used predominantly by Pinterest, the 'epik' query string helps in tracking user sessions and interactions with pinned content. It aids Pinterest in monitoring user engagement, understanding content virality, and providing insights into user behavior on the platform.

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How Does epik Enhance Pinterest Analytics?

For a platform as visually driven as Pinterest, understanding user engagement at a granular level is vital. The epik parameter plays a crucial role in this, giving insights into which pins are resonating most with users, aiding in content optimization and strategy refinement.

https://yourdomain.com/?epik=dj0yJ...

epik's Potential Impact on Time to First Byte (TTFB)

Misconfigurations related to the 'epik' parameter can inadvertently affect a site's TTFB. Especially in caching configurations, the variability introduced by 'epik' values might lead to unintended caching behaviors. Adjusting cache settings to handle this parameter correctly is imperative.

Explore the influence of the `epik` parameter on your site's TTFB at tools.mpress.cc.

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Web Development & Digital Marketing